Libros de

Value-based marketing for bottom-line sucess

5 steps to creating customer value

This volume provides a five-step model for creating and managing a value delivery marketing system within an organization. It contains the tools and strategies for identifying customer values, executing a value- based marketing strategy, and then analyzing the results including ROI

Market is always right

the 10 commandements of trading any market

The Market Is Always Right answers the question, How do experienced traders control their emotions in the heat of the trading battle? Whether you are trading stocks, options, or futures, this straight- talking book shows you how to maintain a strong and steady course by ...

Human rights in international criminal proceedings

CRM a través de Internet

cómo identificar, atraer, atender y retener a los clientes con ayuda de Internet

Sea su propia marca

destacando entre la multitud

La faz de España

En un lugar del talento

la sensación de fluidez III

En un lugar del talento profundiza en el tercer nivel del liderazgo, el organizativo. La acción del libro transcurre durante la Semana Santa, por tierras manchegas, haciendo un recorrido por los lugares más emblemáticos que visitó el ingenioso hidalgo Don Quijote.

Finanzas

Las finanzas y el sistema financiero. Asignación de tiempo y recursos. Modelos de valuación. Administración del riesgo y teoría de la cartera. Valuación de activos. Finanzas corporativas.

Fundamentos de inversiones

teoría y práctica

Economic development

This best-selling text offers a unique policy-oriented approach that uses models and concepts to illustrate real-world development problems. Retaining its hallmark accessibility throughout, the Eighth Edition uses the most current data, offering full coverage of recent advances in the field, and featuring a balanced presentation ...

Beyond repair?

America's death penalty.

Understandig Democratic Politics

An introduction.

This textbook is designed for first-time students of politics. It provides an ideal introduction and survey to the key themes and issues central to the study of democratic politics today. The text is structured around three major parts: concepts, institutions and political behaviour; and ideologies ...

A practical guide to civil litigation

Claude Lévi-Strauss

the formative years

Lévi-Strauss is one of the major intellectual figures of the twentieth century. His theory of structuralism has been influential not only in anthropology, but across the entire field of the humanities and social sciences. This book looks at the formative period of his career, from ...

Pobres, pobreza, identidad y representaciones sociales

¿Pueden las actuales formas de conocer y definir las situaciones de pobreza dar cuenta de sus características y de las posibles formas de su superación? ¿Qué efectos producen los discursos y representaciones que los medios de comunicación construyen de "la pobreza" y en qué medida ...

Aspectos complejos en materia de seguridad social

Poder judicial y medios de comunicación

Computer-aided introduction to econometrics

European regional growth

This book is the outcome of three major influences. First, the ongoing integration of the European regional economies and the need to understand what this means for European economic and social cohesion. Second, the development of geo-economic theories ranging from neoclassical growth theory and endogenous ...

Incomplete information and heterogeneous beliefs in continuous-time finance

This book considers the impact of incomplete information and heterogeneous beliefs on investor's optimal portfolio and consumption behavior and equilibrium asset prices. After a brief review of the existing incomplete information literature, the effect of incomplete information on investors' exptected utility, risky asset prices ...