Libros de

Anuario de Derecho de las Tecnologías de la Información y las Comunicaciones (TIC) 2004

(trabajos doctrinales especializados, boletines de actualidad, reseñas de interés público, glosario de términos, preguntas más frecuentes y otras informaciones de interés)

Diplomacia contemporánea

teoría y práctica: para el ejercicio profesional

What matters most

how a small group of pioneers is teaching social responsibility to big business, and why big business is listening

Under what conditions can a business hope to deliver consistent financial results, inspire employees, protect the environment, and make the world a better place? The question gets to the heart of a set of fundamental questions: What is the purpose of a business? In what ...

Arabismo y traducción

entrevistas con J.M. Fórneas, J. Cortés, M. Cruz Hernández, J. Vernet, L. Martínez, P. Martínez Montávez, M.L. Serrano

Derecho del comercio internacional

acuerdos regionales y OMC

Derechos y libertades de los inmigrantes en España

una visión constitucional, jurisprudencial y legislativa

Veinte años de privatizaciones en España

La privatización de empresas públicas tiene muchas facetas. Ha sido un instrumento adecuado para aumentar la eficiencia de las empresas implicadas, introducir competitividad, ayudar a la eliminación del déficit público, ampliar los mercados financieros y estimular el ahorro particular. Más allá del volumen de ingresos ...

Strategy

winning in the marketplace: core concepts, analytical tools, cases

STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and ...

Contemporary advertising

One of the best selling advertising texts, this book is well-known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it ...

Geographies of development

Geographies of Development is an established, innovative and comprehensive introductory textbook for undergraduate students of Development Geography, Development Studies and related fields. A pioneer of the holistic approach, it encourages critical engagement by integrating key topics throughout the text, such as development ideology, globalisation, modernity ...

East Central Europe and the former Soviet Union

the post-socialist states

People and environment

a global approach

People and Physical Environment, A Global Approach provides an introduction to the main areas of environmental concern for geographers, environmental scientists and planners at the beginning of the twenty- first century. These include: Pollution of the atmosphere and its impact on our climate; The exploitation ...

The global city and the holy city

narratives on knowledge, planning and diversity

The Global City & the Holy City explores the local embodied knowledge of women and men of different national, cultural and ethnic identities and age groups, living in London and Jerusalem. Their narratives focus on the three main concepts of Comfort, Belonging and Commitment to the ...

Europe

lives in transition

Europe: lives in transition gives a voice to people living through transition, opening a door for outsiders to seek to understand how such people have lived - an opportunity for one to speak and another to listen. The book has been deliberately written in an accessible ...

Electronic commerce 2004

a managerial perspective

The purpose of this text is to describe the essentials of electronic commerce and how it is being conducted and managed, as well as assessing its major opportunities, limitations, issues and risks. With its managerial orientation and interdisciplinary approach, this book for beginners in e-commerce ...

Electronic commerce

from vision to fulfillment

The comprehensive coverage of this text provides the latest information in e-commerce to teach students how to build a successful e-business. This text brings students through the entire process of e-commerce- from strategic planning to actual fulfillment- using a student-friendly writing style to explain the ...

Electronic marketing

theory and practice for the Twenty-First Century

Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest ...

Marketing strategy and competitive positioning

Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. INDICE

The hospitality manager's guide to wines, beers, and spirits

This concise, yet comprehensive introduction to the history, science and varieties of alcoholic beverages includes an anecdotal history of alcoholic beverages and their cultural influences. The user-friendly approach offers a unique presentation of wines, beers and spirits: wines are taught by the grapes from which ...

Exploring strategic change

The second edition of Exploring Strategic focuses on the implementation of organisational change and the management of organisational transitions. It seeks to move beyond the formulation of strategy by taking the planning stage through to implementation. The first half of the book introduces a framework ...