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Principio de estabilidad presupuestaria

Se trata de un trabajo jurídico, pero no están ausentes consideraciones económicas que resultan imprescindibles para valorar el concepto económico de déficit público, en la medida en que una desnivelación del presupuesto se identifica con una situación de déficit.

Services management

an integrated approach

This text takes an integrative approach to provide a clear and compelling overview of the nature of services management. Now in its Second Edition, the work has been fully revised and restructured in line with lecturer feedback. The book examines the nature of services and ...

Marketing research

an applied orientation

For upper-level undergraduate and MBA courses in Marketing Research and Marketing Data Analysis. This international leader in graduate marketing research texts presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from a ...

Marketing management

INDICE I. MARKETING PHILOSOPHY AND STRATEGY. 1. Marketing and the Job of the Marketing Manager. 2. Developing a Marketing Strategy. II. ANALYSIS FOR MARKETING DECISIONS. 3. Marketing Research. 4. Analyzing Consumer Behavior. 5. Organizational Buying Behavior. 6. Market Structure and Competitor Analysis. III. MARKETING DECISION ...

Integrated advertising, promotion, and marketing communications

AND MARKETING COMMUNICATIONS

Pure IMC: an integrated approach to teaching integrated marketing communications, with a solid advertising core#not an advertising book with a few other chapters tacked on. Furthermore, the text gives students an integrated learning experience by incorporating a Building an IMC Campaign project, with free ...

Consumer behavior

For undergraduate or first year MBA students. This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through 7 editions. This new edition focuses on how the Internet has changed the way ...

Tort Law

International Law

Cases & materials on international Law

Aspectos jurídicos del deporte en el medio natural

Advances in economic design

This volume gathers some of the finest and most recent research in economic and political design. Among the authors are several most prominent academics as well as many new and promising researchers. They investigate social choice and electoral systems, auctions, matching, bargaining, coalitional stability and ...

The invisible grail

in search of the true language of brands

Intercultural management

Intercultural management is an emerging but increasingly crucial area of study. Essentially, intercultural management concerns itself with work forces that function in different cultural contexts. These differences can be either "external", where an organization operates across national and ethnic cultures, or "internal", where an organization ...

Leadership

Cross-cultural communication

the essential guide to international business

Brand driven

the route to integrated branding through great leadership

Geografía

Libros XI-XIV

Estrabón se sirvió tanto de los conocimientos librescos como de la experiencia directa –viajes, sobre todo por la cuenca oriental del Mediterráneo (Asia Menor, Grecia y las islas del Egeo)–, aunque el estudio de las obras de predecesores es lo que tiene un mayor peso ...

Los manuscritos de la versión castellana del De regimine principum de Gil de Roma

Los hijos de Heidegger

Hannah Arendt, Karl Löwicht, Hans Jonas y Herbert Marcuse

Martin Heidegger, fascinante en el aula, atrajo a los jóvenes intelectos más brillantes de Alemania de la década de 1920. Muchos de ellos eran judíos que al final tendrían que conciliar sus compromisos filosóficos y a menudo personales con Heidegger y las nefandas opiniones políticas ...

Hacia un nuevo sistema mundial de comunicación

industrias culturales en la era digital

En el marco de la Fundación Alternativas, un equipo de investigadores ha estudiado las transformaciones que las nuevas tecnologías y redes digitales están produciendo en la comunicación y las industrias culturales en general, y las tendencias y escenarios que se están ya configurando en Europa ...