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Planes completos de publicidad

cómo crear una publicidad que dará chispa y emoción a los medios

¡Estrategias, formas y recursos de una gran publicisita! Planes completos de Publicidad va más allá de otros libros de publicidad, mostrando cómo crear un Plan de Publicidad estratégico para su negocio permitiéndole maximizar sus resultados. Este libro está repleto de ejemplos, recursos y grandes ¡deas ...

La gestión financiera

Este libro hace una síntesis sistemática de los fundamentos teóricos de las finanzas en su versión moderna y explica su verificación práctica tanto en el universo del mercado de capitales como en el subsistema financiero de la empresa. Cada uno de sus capítulos se desarrolla ...

El retrato

del sujeto en el retrato

The company of strangers

a natural history of economic life

Human beings are the only species in nature to have developed an elaborate division of labor between strangers. Even something as simple as buying a shirt depends on an astonishing web of interaction and organization that spans the world. But unlike that other uniquely human ...

Auctions

theory and practice

Governments use them to sell everything from oilfields to pollution permits, and to privatize companies; consumers rely on them to buy baseball tickets and hotel rooms, and economic theorists employ them to explain booms and busts. Auctions make up many of the world's most ...

Theory of games and economic behavior

This is the classic work upon which modern- day game theory is based. What began more than sixty years ago as a modest proposal that a mathematician and an economist write a short paper together blossomed, in 1944, when Princeton University Press published Theory of ...

Microfoundations of financial economics

an introduction to General Equilibrium Asset Pricing

This textbook takes the reader from the level of microeconomics principles through to modern asset pricing theory. Yvan Lengwiler elegantly links together issues that have in the past been the territory of general economic theorists on the one hand, and financial economists on the other ...

Interest rate models

an introduction

The field of financial mathematics has developed tremendously over the past thirty years, and the underlying models that have taken shape in interest rate markets and bond markets, being much richer in structure than equity-derivative models, are particularly fascinating and complex. This book introduces the ...

Credit risk modeling

theory and applications

David Lando considers the two broad approaches to credit risk analysis: that based on classical option pricing models on the one hand, and on a direct modeling of the default probability of issuers on the other. He offers insights that can be drawn from each ...

The new division of labor

how computers are creating the next job market

As the current recession ends, many workers will not be returning to the jobs they once held--those jobs are gone. In The New Division of Labor, Frank Levy and Richard Murnane show how computers are changing the employment landscape and how the right kinds of ...

Lawlessness and economics

alternative modes of governance

How can property rights be protected and contracts be enforced in countries where the rule of law is ineffective or absent? How can firms from advanced market economies do business in such circumstances? In Lawlessness and Economics, Avinash Dixit examines the theory of private institutions ...

The strictures of inheritance

the Dutch economy in the nineteenth century

A major feat of research and synthesis, this book presents the first comprehensive history of the Dutch economy in the nineteenth century--an important but poorly understood piece of European economic history. Based on a detailed reconstruction of extensive economic data, the authors account for demise ...

Competition Law sanctioning in the European Union

the EU-Law influence on the national Law system of sanctions in the European area

As of May 2004, national competition authorities in EU Members States are empowered to enforce sanctions on infringement of the competition rules laid down in Articles 81 and 82 EC Treaty. As a result, it is crucially important for practitioners to be conversant with the ...

The forthcoming EC directive on unfair commercial practices

Hacer la historia del siglo XX

Carne de la pasión

flagelantes y disciplinantes: contexto histórico-psicológico

La flagelación ha formado parte durante siglos de la historia espiritual del cristianismo. Y sin embargo, esta forma de devoción, practicada todavía en San Vicente de la Sonsierra (La Rioja) por la Cofradía de la Vera Cruz, despierta fascinación y mueve a la reflexión al ...

Víctimas del pecado

La preocupación y hasta la obsesión religiosa por el pecado han impedido tomar conciencia del problema más inmediato y urgente del sufrimiento humano. Y lo que es peor: la lucha misma contra el pecado ha causado a veces (y sigue causando) enormes sufrimientos a muchas ...

Mitología clásica china

Esta obra está concebida en dos partes: una antología de textos de la mitología china clásica y un diccionario de las materias y los nombres que aparecen en los relatos mitológicos seleccionados. Los textos están tomados de ciento tres obras cuyas fechas de composición abarcan ...

Florilegio de estudios de emblemática = A florilegium of studies on emblematics

Actas de l VI Congreso Internacional de Emblemática de The Society for Emblem Studies = Proceedings of the 6th International Conference of The Society for Emblem Studies. A Coruña, 2002

La fiesta en el mundo hispánico