Logotipo librería Marcial Pons
A better world, Inc.

A better world, Inc.
how companies profit by solving global problems...where governments cannot

  • ISBN: 9781137327659
  • Editorial: Palgrave MacMillan
  • Lugar de la edición: London. Reino Unido
  • Encuadernación: Cartoné
  • Medidas: 22 cm
  • Nº Pág.: 197
  • Idiomas: Inglés

Papel: Cartoné
28,49 €
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Resumen

In A Better World, Inc., Korngold shows companies and their executives how to profit by developing solutions to the world's most daunting challenges - those that governments cannot and have not addressed. Using case studies of various global companies from Nike to Pfizer to Vodafone and GlaxoSmithKline, A Better World, Inc. delineates best practices for corporations to maximize profits, decrease costs, and build the longer-term value of their companies by ensuring a more sustainable and humane world. In declaring that 'only global corporations have the resources, global reach, and self-interest to build a better world,' Korngold shows how to ensure that this is a mutually beneficial and equitable relationship for business and society. A Better World, Inc. provides a roadmap to success, including stakeholder engagement; partnerships among businesses, NGOs, and governments; measurement, accountability and reporting; and effective corporate governance. Korngold also discusses the most powerful drivers for companies to further intensify their innovations in solving global challenges: consumers, employees, and investors.

Resumen

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