A better world, Inc.
how companies profit by solving global problems...where governments cannot
- ISBN: 9781137327659
- Editorial: Palgrave MacMillan
- Fecha de la edición: 2014
- Lugar de la edición: London. Reino Unido
- Encuadernación: Cartoné
- Medidas: 22 cm
- Nº Pág.: 197
- Idiomas: Inglés
In A Better World, Inc., Korngold shows companies and their executives how to profit by developing solutions to the world's most daunting challenges - those that governments cannot and have not addressed. Using case studies of various global companies from Nike to Pfizer to Vodafone and GlaxoSmithKline, A Better World, Inc. delineates best practices for corporations to maximize profits, decrease costs, and build the longer-term value of their companies by ensuring a more sustainable and humane world. In declaring that 'only global corporations have the resources, global reach, and self-interest to build a better world,' Korngold shows how to ensure that this is a mutually beneficial and equitable relationship for business and society. A Better World, Inc. provides a roadmap to success, including stakeholder engagement; partnerships among businesses, NGOs, and governments; measurement, accountability and reporting; and effective corporate governance. Korngold also discusses the most powerful drivers for companies to further intensify their innovations in solving global challenges: consumers, employees, and investors.