Key marketing skills

strategies, tools and techniques for marketing success

Key Marketing Skills is not just another "introduction to marketing": it is a practical guide that provides professionals and students with vital information on successfully applying marketing strategies. Containing many new and improved chapters, numerous updated case studies for each chapter, and a CD-ROM including ...

The top consultant

developing your skills for greater effectiveness

This highly-acclaimed handbook is a comprehensive guide for all consultants looking to become expert practitioners and provide a first- class service to their clients. In this fully revised new edition of what has become a standard text, Calvert Markham shows how consultants can develop their ...

Start up & run your own business

Traité d'histoire européenne des institutions

(Ier-XVe siècle)

Il n'existe pas une Europe, mais deux. La première trouve sa source dans les royaumes issus de la disparition de l'Empire romain ; la seconde a pour berceau le monde du nord. Mais ces deux zones ne sont pas totalement étrangères l'une à ...

Consumer insight

how to use data and market research to get closer to your customer

Consumer Insight provides market researchers with knowledge of database marketing and Customer Relationship Marketing techniques. It comprehensively covers the classic areas that marketers focus on: knowing who and where your customers are, what they do, what they buy and what they would like to buy ...

Indices and indicators in development

an unherlthy obsession with numbers

The use of numbers to condense complex systems into easily digested 'bites' of information is very much in fashion. At one level they are intended to enhance transparency, accountability and local democracy, while at another they provide a means of enhancing performance. However, all indicators ...

Municipalities and finance

a sourcebook for capacity building

El acogimiento familiar simple como una de las formas de ejercer la guarda de menores

The state of the World's cities 2004/2005

globalization and urban culture

Considérations politiques sur les coups d'État

Amazonia

Hired in 1996, James Marcus made his start at Amazon when it was still a 50 person "futuristic mom-and-pop grocery," selecting all the books featured on its homepage from a crude wooden office desk made of discarded doors. By the time he left the company ...

Other people's money

the corporate mugging of America

Critical, independent voices are seldom found within the citadels of international finance. That's what makes Nomi Prins unique. During fifteen years in the upper flights of banks like Goldman Sachs, Bear Stearns, and Lehman Brothers, Prins never lost her ability to see the broader ...

Whose trade organisation?

a comprehensive guide to the WTO

This book explores the real record and legacy of the World Trade Organization. In its eight years of being the world's highest authority on global trade, the WTO has extended its reach into the democratic processes of local communities, in determining what local laws ...

Hominem pagina nostra sapit

Marcial 1900 años después: estudios XIX centenario de la muerte de Marco Valerio Marcial

De muerte violenta

política, religión y violencia eb Al-Andalus

Árboles y arbustos de Al-Andalus

Tusculum latina

aproximación histórica a una ciudad del antiguo Lacio (siglos VI-IV a. C.)

Crítica a la economía ortodoxa

Los restos del asedio

fortificaciones de la Guerra Civil en el frente de Madrid: ejército nacional

Actio libera in causa dolosa e imprudente

la estructura temporal de la responsabilidad penal

Somos responsables de nuestras acciones, pero ello únicamente cuando hayamos actuado en situación de responsabilidad. En este sentido, uno de los pressupuestos necesarios para poder aplicar la sanción penal es el principio de coincidencia: que en el momento de realización del hecho delictivo el autor ...