Anuario SGAE 2004 de las artes escénicas, musicales y audiovisuales

Brandscendence

three essential elements of enduring brands

There are many brands in the world and there are some that rise above the competition and distinguish themselves with their enduring success. These well known brands are on the journey to what branding expert and author Kevin A. Clark calls Brandscendence. How do brands ...

What's your corporate IQ?

how the smartest companies Learn - Transform - Lead

What#s Your Corporate IQ? is the first of its kind to describe the inter-relationships between corporate strategy, CEO attributes, leadership, values, and ethics. Bestselling author Jim Underwood profiled the high IQs of the ten smartest companies in America, and found that they consistently rank ...

The mentoring advantage

creating the next generation of leaders

Mentoring is fast becoming a staple of successful business practices. Companies are realizing the bottom-line benefits to formal programs, and individuals have come to recognize the personal growth that comes from a mentoring relationship. Whether you#re contemplating becoming a mentor or implementing a formal ...

La semiótica

teorías del signo y el lenguaje en la historia

El autor parte de los antecedentes griegos y medievales de la teoría de los signos, dedicando especial atención a la semiótica y filosofía del lenguaje en Santo Tomás y Raimundo Lulio; estudia diversos autores de la escolástica del siglo de oro español y el México ...

Longitudinal and panel data

analysis and applications in the social sciences

This focuses on models and data that arise from repeated observations of a cross-section of individuals, households or companies. These models have found important applications within business, economics, education, political science and other social science disciplines. The author introduces the foundations of longitudinal and panel ...

Statistical analysis of stochastic processes in time

Many observed phenomena, from the changing health of a patient to values on the stock market, are characterised by quantities that vary over time: stochastic processes are designed to study them. Much theoretical work has been done but virtually no modern books are available to ...

Math through the ages

a gentle history for teachers and others

Where did math come from? Who thought up all those algebra symbols? Who came up with the symbols for arithmetic? What's the story behind the metric system, Euclidean geometry, or complex numbers? What is it all for, anyway? Such questions come up naturally when ...

The making of global finance 1880-1913

This book traces the roots of global financial integration in the first "modern" era of globalization, from 1880 to 1913. It analyzes the direction, destinations, and origins of international financial flows in order to determine the domestic policy choices that either attracted or deterred such ...

Time for a model change

re-engineering the global automotive industry

The automotive industry ranks among the most significant business phenomena of the 20th century and remains vitally important today, accounting for almost 11% of the GDP of North America, Europe and Japan and one in nine jobs. In economic and social terms alike, its products ...

The profit impact of marketing strategy project

retrospect and prospects

New developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy#s project. Here, Paul Farris and Michael Moore gather together ...

La empresa pública en Europa

una perspectiva histórica

En este libro se explica el comportamiento, en el pasado y en el presente, de las empresas públicas en los principales países de la Europa occidental. La ingente información histórica utilizada, que comprende los siglos XVIII, XIX y XX, permite desterrar algunos tópicos apriorísticos sobre ...

Fundamentos de marketing turístico

El marketing turístico tiene como objetivo la comercialización de los productos y los servicios de las organizaciones que integran el sector. Para ello se centra en las peculiaridades propias del ámbito turístico: la interrelación que existe entre las empresas y los destinos, la elevada estacionalidad ...

Los servicios compartidos

cómo optimizar el departamento de recursos humanos

Ofrece una explicación detallada de qué son los servicios compartidos y la aplicación de esta nueva filosofía de gestión a la función de Recursos Humanos. Mediante numerosos ejemplos de organizaciones que ya han introducido este concepto, describe cómo diseñar, implantar y evaluar una unidad de ...

Léxico disponible de Aragón

Teoría de la pasión literaria

al hilo de La Celestina

La Celestina es un clásico inclasificable en la historia de la literatura castellana. Al hilo de su secreto, María Teresa Caro Valverde idea una teoría de la literariedad como "pasión" - resistencia al paso decisivo de la crítica y a la caducidad de los sentidos- con ...

Charisterion Francisco Martín García oblatum

Arzobispos de Toledo

mecenas universitarios

De la desaparición de al-Andalus

El libro ofrece una explicación coherente y fundamentada sobre la desaparición de al-Andalus, acaecida a pesar de ser los andalusíes en términos generales, al menos hasta el siglo XIII, más ricos y cultos que los cristianos del norte penínsular, y el Islam en conjunto más ...

L'economia dei conventi dei frati minori e predicatori fino alla metà del trecento

atti del XXXI Convegno Internazionale, Assisi, 9-11 ottobre 2003