Cracking the TOEFL iBT

The TOEFL has undergone major changes in recent years. This edition provides the most comprehensive information available about how to succeed on the exam, complete with an audio CD and full transcript, full-length practice test, and scores of drill questions.

The J curve

a new way to understand why nations rise and fall

Locate nations on the J Curve - left for authoritarian, right for democratic. Then figure out how to force those on the left to open their societies, rather than encouraging them to shut them tighter by further isolating them. The West's isolation of Kim Jong-il ...

Blood on the street

the sensational inside story of how Wall Street analysts duped a generation of invetors

China, Inc.

the relentless rise of the next great superpower

How has an enormeus country once hobbled by poverty and communist ideology come to be the supercharget centre of global capitalism? What is the global impact to 300 millions rural chinese walkint off their farms and heading to the cities in the greatst migration in ...

Benjamin Franklin

an american life

During his 84-year life Benjamin Franklin was America's best scientist, inventor, publisher, business strategist, diplomat, and writer. He was also one of its most practical political thinkers. America's first great publicist, he carefully crafted his own persona, portrayed it in public and polished ...

Competitive strategy

techniques for analyzing industries and competitors

Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure ...

Competitive advantage

creating and sustaining superior performance

COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part ...

The corporation

the pathological pursuit of profit and power

As incisive as Eric Schlosser's bestselling Fast Food Nation, as rigorous as Joseph E. Stiglitz's Globalization and Its Discontents, and as scathing as Michael Moore's Stupid White Men, Joel Bakan's new book is a brilliantly argued account of the corporation's ...

The business of software

what every manager, programmer, and entrepreneur must know to thrive and survive in good times and bad

The software industry is in a fast-paced league of its own. The drive to have the highest level of speed, the highest level of flexibility in strategic planning, and the need to manage talent of a different generation and mindset, make it truly unique. Few ...

The 18 immutable laws of corporate reputation

creating, protecting and reparing your most valuable asset

Brand portfolio strategy

creating relevance, differentiation, energy, leverage, and clarity

With the explosion of brands in today's marketplace, a mastery of brand management has become essential to successful business strategy. Faced with an increasingly complex landscape of multiple products, global reach, and dynamic markets, many companies don't know how to make the tough ...

Call of the mall

The author of the international bestseller Why We Buy -- praised by The New York Times as "a book that gives this underrated skill the respect it deserves" -- now takes us to the mall, a place every American has experienced and has an opinion about. Paco ...

Plan of attack

Customer mania!

it's NEVER too late to build a customer-focused company

In Customer Mania!, Ken Blanchard, one of America's biggest bestselling authors and inspiring business leaders, writes of the key to customer service#creating a people-oriented, performance-driven, customer-first organization. Along with coauthors Jim Ballard and Fred Finch, Blanchard explains why the customer is the right ...

Born to buy

the comercialized child and the new consumer culture

Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends ...

The value profit chain

treat employees like customers and customers like employees

With the support of case studies and examples of companies who have adopted Value Profit Chain principles, the authors demonstrate how satisfied, loyal and productive employees produce satisfied, loyal and trusting customers who are the primary drivers of growth and profitability

Lean thinking

banish waste and create wealth in your corporation

First things first

to live, to love, to learn to leave a legacy

Applies the insights of "The 7 Habits of Highly Effective People" to the daily problems of people who must struggle with the ever-increasing demands of work and home life. Rather than focusing on time and change, this book emphasizes relationships, results and effectiveness.

One up on Wall Street

how to use what you already know to make money in the market

Peter Lynch is America's number-one money manager. His mantra: Average investors can become experts in their own field and can pick winning stocks as effectively as Wall Street professionals by doing just a little research. Now, in a new introduction written specifically for this ...

Diplomacy

A Touchstone Book

'Kissinger's absorbing book tackles head-on some of the toughest questions of our time . . . Its pages sparkle with insight' Simon Schama in the NEW YORKER Spanning more than three centuries, from Cardinal Richelieu to the fragility of the 'New World Order', DIPLOMACY is the now-classic ...