Contagious

why things catch on

f you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral ...

Hitlerland

american eyewitnesses to the nazi rise to power

Hitler’s rise to power, Germany’s march to the abyss, as seen through the eyes of Americans—diplomats, military officers, journalists, expats, visiting authors, Olympic athletes—who watched horrified and up close. By tapping a rich vein of personal testimonies, Hitlerland offers a gripping ...

Bolívar

american liberator

It is astonishing that Simón Bolívar, the great Liberator of South America, is not better known in the United States. He freed six countries from Spanish rule, traveled more than 75,000 miles on horseback to do so, and became the greatest figure in Latin ...

Tiger head, snake tails

China today, how it got there and where it is heading

There have been a plethora of books on China in recent years. Authors have forecast the coming collapse of the People's Republic or looked to the day when it will rule the world. So why another book on the most heavily populated country on ...

Wilful blindness

why we ignore the obvious at our peril

In the 2006 case of the US Government vs Enron, the presiding judge instructed the jurors to take account of the concept of wilful blindness as they reached their verdict about whether the chief executives of the disgraced energy corporation were guilty. It was not ...

Grand pursuit

the story of economic genius

In a sweeping narrative, the author of the megabestseller A Beautiful Mind takes us on a journey through modern history with the men and women who changed the lives of every single person on the planet. It’s the epic story of the making of modern ...

Warren Buffett and the interpretation of financial statements

the search for the company with a durable competitive advantage

With an insider's view of the mind of the master, Mary Buffett and David Clark have written a simple guide for reading financial statements from Buffett's successful perspective. They clearly outline Warren Buffett's strategies in a way that will appeal to newcomers ...

Warren Buffett and the art of stock arbitrage

trategies for arbitrage and other special investment situations

'Give a man a fish and he eats for a day. Teach him to arbitrage, and he will eat for a lifetime' Warren Buffett Warren Buffett and the Art of the Stock Arbitrage is the first book to explore the secret world of Buffett's ...

What women want

the global markets turn female friendly

Despite continued pay inequities, in 2005 young women under 30 earned more than men for the first time in U.S. history, signaling greater influence in the consumer market. Underhill, founder of Envirosell, Inc., marketer to major retailers, draws on market research and personal observations ...

Why we buy

the science of shopping

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging ...

Prisioner of the state

the secret journal of Premier Zhao Ziyang

Translated and edited by Bao Pu, Renee Chiang and Adi Ignatius; Foreword by Roderick MacFarquhar. How often can you peek behind the curtains of one of the most secretive governments in the world? Prisoner of the State is the first book to give readers a ...

Last man standing

the ascent of Jamie Dimon and JPMorgan Chase

An in-depth biography of Jamie Dimon, CEO of JPMorgan Chase, written with the full blessing of the man known to all as the "Savior of Wall St."

Beating the street

Until retiring in 1990, Lynch ( One Up on Wall Street ) was manager of the spectacularly successful Fidelity Magellan Fund. Here he recalls with self-deprecating humor and disarming candor how he went about choosing winning stocks (and missing a few) for the $12 billion fund, which ...

Your money and your brain

how the new science of neuroeconomics can help make you rich

Drawing on the latest scientific research in the field of neuroeconomics, this entertaining book shows how the brain influences financial decisions and can make one rich. 20 illustrations.

Word of mouth marketing

how smart companies get people talking

Master the new tools of word of mouth. This book will explain the five specific steps in any word of mouth campaign and will give you everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and ...

Investing in liquid assets

uncorking profits in today's global wine market

Now more than ever, the value of Investment-Grade Wines (IGWs) and opportunities to invest in wine as an asset class are soaring. With a little research and a little risk, wine enthusiasts on every level will find it possible to gain big rewards in wine ...

Creative capitalism

a conversation with Bill Gates, Warren Buffett, and other economic leaders

Eds. Michael Kinsley, Conor Clarke. Bill Gates is not only the world's most successful capitalist; he's the world's biggest philanthropist. Gates has approached philanthropy the same way he revolutionized computer software: with a fierce ambition to change the rules of the game ...

The 7 habits of highly effective people

restoring the character ethic

Revealing a step-by-step pathway for living, this beloved classic that provides powerful yet timeless lessons in personal change celebrates its 15th anniversary with this edition that features a new Foreword and Afterword by the author.

State of denial

State of Denial examines how the Bush administration avoided telling the truth about Iraq to the public, to Congress, and often to themselves. Two days after the May report, the Pentagon told Congress, in a report required by law, that the "appeal and motivation for ...

The 8th habit personal workbook

In the "7 Habits of Highly Effective People", Stephen R. Covey taught readers how to become effective people. In his long awaited "The 8th Habit", Covey revealed an entirely new dimension to human potential and showed readers how to reach greatness from any position. Now ...

Cracking the TOEFL iBT

The TOEFL has undergone major changes in recent years. This edition provides the most comprehensive information available about how to succeed on the exam, complete with an audio CD and full transcript, full-length practice test, and scores of drill questions.

The J curve

a new way to understand why nations rise and fall

Locate nations on the J Curve - left for authoritarian, right for democratic. Then figure out how to force those on the left to open their societies, rather than encouraging them to shut them tighter by further isolating them. The West's isolation of Kim Jong-il ...