The highly effective marketing plan

A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, maybe millions of pounds, dollars, euros or yen on marketing initiatives that should never ...

Microeconomics

Principles of macroeconomics

Principles of Macroeconomics is an invaluable reference source for MBA students and managers, whether on a short course or as a reference work for the bookshelf, and is an ideal summary for undergraduates and postgraduates on a short introductory course, and for aspiring managers wishing ...

Financial accounting

an international introduction

This second edition of Financial Accounting provides a thorough introduction to the subject for undergraduate and MBA students worldwide. Written in the context of International Financial Reporting Standards (IFRS/IAS), this truly international book draws examples from Europe, the US and beyond, including references to ...

Business finance

a value-based approach

This new book offers an introduction to financial decision-making, covering key areas of financial management ranging from objectives through to investment financing and dividend policy. The emphasis is on "managing for value" which reflects a growing concern in the focus of modern business management. The ...

Franchising

pathway to wealth creation

Introduction to risk management and insurance

This text focuses on problem-solving from managerial, consumer, and societal perspectives. It emphasizes both the business managerial aspects of risk management and insurance and the numerous consumer applications of the concept of risk management and insurance transaction ÍNDICE 1. Fundamentals and Terminology. 2. Defining the ...

Marketing planning

principles into practice

This new text leads students step-by-step through the process of preparing a realistic, practical and effective marketing plan. Principles are presented in the context of application, with 24 cases (such as Ryanair, Ciba Speciality Chemicals, HSBC, Orange, Danone and Ducati) and dozens of Marketing in ...

Clued in

how to keep customers coming back again and again

Few businesses know how to systematically manage customer experience. Consequently they lose their best opportunity to leverage the long-term value of their customer relationships. Now, one of the field's top consultants shows how to engineer customer experiences from start to finish. Lou Carbone draws ...

The globalization gap

how the rich get richer and the poor get left further behind

Globalization is inevitable but it's also magnifying the gulf between the rich and poor. New extremes of wealth and deprivation are increasingly threatening the stability of the entire global system. The Globalization Gap reveals how globalization is spreading poverty, disease, and the disintegration of ...

Foundation maths

European Union economics

European Union Economics is ideal for students of economics, business, finance and government who wish to have a comprehensible and clear picture of the European Union and its policies. This new edition retains the style of previous editions and continues to focus on the economic ...

Public Personnel Management

contexts and strategies

Corporate financial management

The authors different points of view offers students the benefits of a researcher, a practitioner, and an effective classroom instructor and, thus, is designed to help students develop financial intuition and make better decisions. It modernizes the teaching of finance by integrating the major developments ...

The business environment

The Business Environment examines the external influences on business organisations. It is designed specifically for students taking a first module on a business or business-related degree, HND, MBA or professional course. 'The Business Environment is used as the cornerstone book for our business module. It ...

Total global strategy II

Modern management

adding digital focus

Modern Management has a traditional, balanced approach to Planning, Leading, Organizing and Controlling topics. A new digital focus (full Chapter 23 and part of Chapter 1). New skills video program and end-of-chapter skills exercises. A Mastering Management CD-ROM included in every copy walks students through ...

The strategy process

concepts, contexts, cases

Mastering risk modelling

a practical guide to modelling uncertainty with Excel

Mastering Risk Modelling provides useful tips and methods for developing simple Excel applications. In particular, it discusses model design and how to layer complexity on to basic models. The result is a series of templates and building blocks for the reader to use. Risk is ...

Corporate valuation

an easy guide to measuring value

If organisations are to achieve the ultimate corporate goal of maximising shareholder value, then understanding valuation is vitally important. Yet the majority of managers have ignored the area of corporate valuation for a long time, despite the fact that a firm's value is the ...

The marketing plan

a handbook

Designed to complement any marketing course, from "Principles of Marketing" to "Marketing Management", in which students are asked to create a marketing plan. This handbook guides students on how to develop a realistic, customized marketing plan by applying marketing concepts. INDICE Introduction to Marketing Planning ...

Marketing strategies

a twenty-first century approach

For upper level courses in BA Marketing modules; marketing strategy, marketing management, MBA and BA Business Studies. This exciting new text develops a new approach to marketing by taking a unique integrated approach to strategic development, incorporating current thinking and the impact of technology in ...