Brand driven

the route to integrated branding through great leadership

Brand failures

the truth about the 100 biggest branding mistakes of all time

Global logistics and distribution planning

strategies for management

Effective logistics and distribution is essential to the long-term success of a company and is an area of constant innovation. Taking an international perspective, this book outlines the current situation and provides useful ideas and practical information on trends. This edition has been updated to ...

Doing business with China

This new edition of Doing Business with China marks the country´s first two historic events of the twenty-first century. On 11 December 2001, it finally became a member of the Word Trade Organization, and on 15 November of the same year, with the official ...

The leader´s guide to lateral thinking skills

powerful problem-solving techniques to ignite your team´s potential

Great answers to though marketing questions

With 120 challenging and entertaining questions and answers, this book reveals why big budgets don't always produce results, how to produce a great marketing plan and what can be learnt from the world's biggest players. Cutting through theory and jargon, it should improve ...

Hard-core management

what you won't learn from the business gurus

A guide to turning survival in the workplace into successful management; features 100 case studies of business myths and management realities, and offers practical solutions for bridging the gap.

Why CRM doesnt work

how to win by letting customers manage the relationship

Companies are spending millions on CRM (customer relationship marketing), yet customers are more dissatisfied than ever. This book analyses why there have been so many failures and shows, through examples and case studies, how to stop losing customers and understand why customers don't buy ...

How to advertise

what works, what doesn´t - and why

In its third edition, this comprehensive guide to advertising includes additional chapters on the Internet and interactive media, relationship marketing, integrated communications, creativity and ideas, as well as new examples throughout. Drawing on their own experience, the authors cover: what to say and where - creative ...

Total integrated marketing

breaking the bounds of the function

The authors argue that marketing has lost its way and that companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. They assert that the new marketplace demands integration of the firm's entire capabilities into a system ...

Extraordinary Leadership

creating strategies for change

The author argues that leadership is about converting vision into reality via strategic thinking and co-ordinated action. His book offers a synthesis of key concepts from his 18 years of international experience in leadership development

The inspirational leader

how to motivate, encourage & achieve sucess

The Inspirational Leader, a new classic from the pen of John Adair, reinforces his argument that leaders are not born but made. Taking the form of conversations between a young chief executive and the author, it explores the nature and practice of leadership. Each aspect ...

A manager´s guide to recruitment & selection

A Manager's Guide to Recruitment and Selection, second edition, is designed for all busy managers who are responsible for recruitment at any level. The book clearly shows that successful recruitment is a two- way process involving both employer and employee. Emphasis is placed on ...

The handbook of country risk 2003-2004

a guide to international business and trade

A handbook of human resource management practice

An updated and revised edition of this primary text for students studying human resources management (undergraduate and postgraduate) as well as students of the Chartered Institute of Personnel and Development (CIPD) diploma. This edition contains a number of additions and revisions, including new information on ...

The international guide to management consultancy

the evolution, practice and structure of management consultancy worldwide

A handbook for corporate purchasers of management consultancy services, this guide provides a description of the profession worldwide and advice on how to choose and use its services effectively. INDICE The evolution and practice of management consultancy globally Ethics and best practice A client's ...

The ultimate job search letters book

write the perfect letter and get that job

Does your job search letter have what it takes? Will it get you that perfect job? How do you write an eye-catching letter anyway? From the author of the best-selling job-hunting book of all time, Great Answers to Tough Interview Questions, comes the complete guide ...

Beyond branding

how the new values of transparency and integrity are changing the world of brands

Beyond Branding challenges business to adapt to a world of transparencyby adopting new ways of meeting the needs of stakeholders and byoperating with openness and integrity. It is the view of the writers of this book that when businesses account for 51 of the largest ...

The business enterprise handbook

The Business Enterprise Handbook is designed to help all entrepreneurs who wants to grow and develop both their business and themselves. It is based on research at Cranfield School of Management, where the accounts of some 15,000 firms have been analysed over the past ...

The new strategic selling

the unique sales system proven succesful by the world's best companies

In 1985 one book changed sales and marketing for ever. Rejecting manipulative tactics and emphasizing "process", Strategic Selling® presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate, and it helped ...

The new conceptual selling

the one-to-one selling system that builds a win-win buyer-seller relationship

The book that changed the way sales professional do business... In 1987 Miller Heiman published a book that turned conventional thinking on its head and offered powerful, practical lessons that broke down the boundaries of traditional product-pitch selling. This classic work, now thoroughly updated, shows ...

Marketing and selling professiional services

practical approaches to practice development

Professional services may be special, but they are in no way specially protected from competitiveness. Like any other business they prosper only by attracting sufficient clients, the right kind of work, at the right time and at the right rates, and then by satisfying, retaining ...