The physics of brand

understand the forces behind brands that matter

Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems ...

Writing a report

how to prepare write and present really affective reports

Now in its 9th edition, this extensively revised and updated handbook explains how you can write reports that will be: Read without unnecessary delay Understood without undue effort Accepted, and where applicable, acted upon Divided into three parts, the book looks in detail firstly at ...

Writing a winning business plan

Whether you run an established business or are contemplating a new start-up venture, only a business plan will convey your company's plans and illustrate how they can be achieved. For you, it is a detailed map that shows you where you are going and ...

Mastering book-keeping

a complete guide to the principles and practice of business accounting

Double-entry accounting can be easy if it's explained well, and Mastering Book-keeping does just that. Now in its updated 8th edition, this popular book has helped thousands of people to get to grips with book-keeping. It explains the principles and practice of book-keeping sequentially ...

The writer's guide to copyright, contract and Law

how to enjoy your rights as an author and comply with your obligations

The law is of great significance to you as a writer. It can work to your advantage or to your disadvantage; it can help you or hinder you. The best way to ensure that you get the most out of the law is to know ...

How to run a great hotel

everything you need to achieve excellence in the hotel industry

This book is based on the premise that being good is just not good enough in today's competitive environment. For hotel owners and managers who want to achieve lasting business success through a root and branch review of key processes, How To Run a ...

Learning to coach

for personal and professional development

This book is a straightforward guide for would-be coaches, for those already working in the professional development arena, and for any one using coaching skills in their life. It highlights the essential coaching skills and qualities, how they are employed in given situations and what ...

How to grow your small business rapidly online

cost-effective ways to making the internet really work for your business

For the small business owner, the internet is the most powerful and cost effective marketing device of the 21st century. This book shows you how to: take full advantage of the web and the extensive and inexpensive range of electronic marketing tools and techniques available ...

How to get free publicity

a handbook for small businesses, clubs, schools or charities

This book will help you open the door to powerful free publicity. These days publicity is vital if you want to get your product, service, event or cause noticed. If you're a small business or a small organisation the chances are you won't ...

How to buy and run a small hotel

the complete guide to setting up and managing your own hotel, guesthouse or B&B

INDEX:1. Deciding whether hotel-keeping is for you; 2. Choosing the right hotel for you; 3. Making the search; 4. Raising capital; 5. Making your purchase; 6. Assessing equipment and staffing; 7. Book-keeping and accounts; 8. Tariffs, costs and advertising; 9. Up and running.

Get that job!

the complete, thorough, hands-on guide to the whole recruitment and selection process-for graduates and ambitious executives in early career...

Choosing your career, changing your job, and getting selected by the organization that's right for you are amongst the most important decisions of your life. You need detailed practical advice - on career choice; on what organizations look for in the people they recruit; and ...

Killer presentations

power the imagination to visualise your point-with PowerPoint

In this book, presentations guru Nick Oulton sets out a revolutionary approach that will allow you to use PowerPoint to multiply the power of your presentations. You will radically increase the chances of them impressing your audience and achieving your objectives. Using tried and tested ...

Starting and running

a successful consultancy. How to build and market your own consulting business

Consulting has become an increasingly viable and growing working option for many individuals. This book is designed to help those new to consulting to carve out a successful career, and to aid those already in the arena to grow their business. Laid out in a ...

A practical guide to mentoring

how to help others achieve their goals

Mentoring is a rewarding experience. You will play an active and invaluable part in the development of another person and further your own career at the same time. This concise book will take you step-by- step through the process. Whichever sector you work in, this ...

Buying and running a guesthouse or small hotel

how to build a valuable and enjoy a great lifestyle

In this book, Dan Marshall, will lead you through the entire process of buying and setting up a guesthouse or small hotel. He will help you with all the decisions you will be making: researching your market; setting your objectives and making your plan; finding ...

Conducting staff appraisals

how to set up a review system that really will improve individual performance and organisational results

Appraisals will help an organisation be more efficient (and hence profitable), and will help the individual employee gain more job satisfaction. A satisfied employee is going to work better; a more profitable company means a happier boss. It's that simple. This book is a ...

How to find work when you're over 50

make the most of your maturiry and experience to find the right job

This book will help if you want to: find work but feel your age may be a limiting factor; and concentrate your job-hunting efforts in areas that genuinely welcome older people. Use it to: present your past experience in the best light; find places that ...

Planning a career change

Changing your career direction can be like taking a leap in the dark: perilous and often frightening. But it does give you an unparalleled opportunity to wipe the slate clean and start again - in a place where you want to be. Begin by giving yourself ...

How to exhibit at trade fairs

the complete guide to making your company's next exhibition enormously

Exhibiting can be enormously rewarding. That's why it accounts for over a tenth of total media spend in Britain. But it's not for the faint hearted. You need commitment and sound planning. Whether you are considering exhibiting at a particular exhibition or are ...

Putting heads on beds

the complete practical guide to marketing your independent hotel or guest accommondation

This book will tell you everything you need to know about making a success of your independent hotel or guest accommodation. It is an essential marketing guide for managers and owners and any sales specialist new to the hotel business. You'll find out to ...

Presenting with power

captivate, motivate, inspire and persuade

Written by one of 'the most exciting keynote speaker in the UK', this is no ordinary book on presentations. Shay McConnon shares with you the secrets that professional speakers use to make a real impact and a memorable impression on their audience. Whether you are ...

100 ways to make your business a success

a dynamic resource book for small business owners seeking to transform their companies