Whether you run an established business or are contemplating a new start-up venture, only a business plan will convey your company's plans and illustrate how they can be achieved. For you, it is a detailed map that shows you where you are going and allows you to identify potential problems long before they arrive. You need it to measure performance, monitor progress, make future plans and raise additional finance. For potential finance providers or investors, the clarity and detail of the information your plan supplies will be the basis on which they make their decision. This book will enable you to create a well thought-out and carefully structured business plan, and to present it in a clear and logical manner. * Planning the appropriate legal entity * Defining your market * Compiling an effective marketing plan * Setting out your operational objectives * Projecting realistic sales * Specifying your financial needs * Presenting a convincing plan * Monitoring your business progress.