Practical financial modelling

a guide to current practice

"Practical Financial Modelling" is for all finance and management professionals whose work involves the development or use of complex spreadsheets and financial models. The second edition now covers Excel 2007. Chapter 1: Model structure now includes a review of non-spreadsheet modelling tools. Chapter 2: Quality ...

World geography of travel and tourism

a regional approach

"World Geography of Travel and Tourism" takes an alternative approach to current tourism geography offerings, which offer a plainly topical approach. The authors have included major themes, models and issues from a topical perspective, and positioned them in a place and regional context. In this ...

Data mining and market intelligence for optimal marjeting returns

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable ...

Managing and delivering performance

how government, public sector and non-for-profit organizations can measure and manage what really matters

Performance management is at the top of agendas in most government and public organizations, as well as many not-for-profit organizations. In this follow up to his successful book, "Strategic Performance Management", the author focuses on the unique challenges public sector organizations face when tackling the ...

Agroecological economics

sustainability and biodiversity

Agroecology is the science of applying ecological concepts and principles to the design, development, and management of sustainable agricultural systems. Agroecological economics, a subsection of agricultural economics, evaluates the ecological consequences of agricultural methods on the economic scale. Agroecological economics considers green engineering as a ...

Handbook of econometrics

volume 6B

As conceived by the founders of the Econometric Society, econometrics is a field that uses economic theory and statistical methods to address empirical problems in economics. It is a tool for empirical discovery and policy analysis. The chapters in this volume embody this vision and ...

The political economy of antitrust

Motivated by recent events and experiences in antitrust enforcement and policy in the United States and the European Union, and new insights and findings from academic research, this book presents a collection of theoretical, empirical and public policy-oriented articles representing recent research on the political-economy ...

Key account management

the definitive guide

As with other leading business titles from McDonald, this book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by the end of it. By analyzing how key ...

Marketing due diligence

reconnecting strategy to share price

The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School ...

Fashion marketing

contemporary issues

A collection of international contributions from renowned academics and practitioners from the UK, USA and China, the second edition of "Fashion Marketing" has been revised and expanded to incorporate the major changes in the fashion industry since 2001. This edition integrates everything on fashion marketing ...

Team sports marketing

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In "Team Sports Marketing", author Kirk Wakefield dispels this ...

Marketing plans

how to prepare them, how to use them

Now in its 6th edition "Marketing Plans" is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention paid to the latest developments in e-marketing, CRM and new planning practices. "Marketing Plans" is ...

Public private partnerships

principles of policy and finance

This book reviews the PPP policy framework and development from an international perspective. It covers public- and private-sector financial analysis, structuring and investment in PPPs. No prior knowledge of project financing is required. Over the last decade or so, private-sector financing through public-private partnerships (PPPs ...

Handbook of corporate finance

empirical corporate finance. Volume 1

Judging by the sheer number of papers reviewed in this Handbook, the empirical analysis of firms financing and investment decisionsempirical corporate financehas become a dominant field in financial economics. The growing interest in everything corporate is fueled by a healthy combination of fundamental theoretical developments ...

Managing cultural differences

global leadership strategies for the 21st century

This new edition of a business textbook bestseller has been completely updated. In particular, the book presents a fuller discussion of global business today. Also, issues of terrorism and state security as they affect culture and business are discussed substantially. The structure and content of ...

Human performance inprovement

building practitioner performance

Today's dynamic organizations must achieve positive results in record time - a challenge that requires managers to avoid problems before they arise and to solve these issues quickly. "Human Performance Improvement" (HPI) is a powerful tool that can be used to help build intellectual capital ...

Contemporary financial intermediation

Stuart Greenbaum and Anjan Thakor bring a unique analytical approach to the subject of banks and banking in this completely revised and updated new edition. They expand the scope of the typical bank management course by addressing all types of deposit-type financial institutions and by ...

Value at risk and bank capital management

risk adjusted performances, capital management and capital allocation decision making

While the highly technical measurement techniques and methodologies of Value at Risk have attracted huge interest, much less attention has been focused on how Value at Risk and the risk-adjusted performance measures such as RAROC or economic profit/EVA can be effectively used to improve ...

Corporate governance and regulatory impact

on mergers and acquisitions. Research and analysisi on activity worldwide since 1990

Corporate Governance and regulatory pressures have been much in the news lately. How they affect the bottom line of corporations has been difficult to quantify, and research is just beginning to be published that address this crucial question. This book is the first collection fo ...

Financial ratios

how to use financial ratios to maximise value and success for your business

Have you ever worried about being expected to understand what finance people are saying when they quote gearing ratios or equity yields at you? Whether you are in a large organization or just starting out on your own you will want to avoid missing something ...