Scenario planning

managing for the future

Despite the accelerating pace of change, there are methods for coping with unpredictability. The techniques described in this book will help you to think about uncertainty in a structured way, while new and updated case studies of scenario planning at work show that when theory ...

Scenarios in marketing

from vision to decision

You#ve chosen this book. Which probably means you#re a marketer, you#ve heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted ...

Scenario planning.

managing for the future

Scenario Planning Managing for the Future Gill Ringland "Nobody can ignore the future. This book is a must-read for any manager aspiring to put scenarios into practice." Arie De Geus, Former Director of Shell International Petroleum and author of The Living Company "Never since the ...

Scenarios in public policy

Scenarios in business