Scenario planning
managing for the future
- ISBN: 9780470018811
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2006
- Lugar de la edición: New Jersey. Estados Unidos de Norteamérica
- Edición número: 2nd ed
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 478
- Idiomas: Inglés
Papel: Cartoné
54,83 €
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Despite the accelerating pace of change, there are methods for coping with unpredictability. The techniques described in this book will help you to think about uncertainty in a structured way, while new and updated case studies of scenario planning at work show that when theory becomes practice it can have a potent effect on organizational performance. Complex times demand powerful tools. Scenario Planning delivers these tools, with the clear warning that those who feel the approach is too 'futurist' to take seriously should think again.
