Wonder woman
marketing secrets for the trillion-dollar customer
- ISBN: 9780230201606
- Editorial: Palgrave MacMillan
- Fecha de la edición: 2008
- Lugar de la edición: Hampshire. Reino Unido
- Encuadernación: Cartoné
- Medidas: 23 cm
- Nº Pág.: 239
- Idiomas: Inglés
Papel: Cartoné
46,74 €
Sin Stock. Disponible en 5/6 semanas.
'Forget China, India and the internet: economic growth is driven by women' - "The Economist", 2006.This book features a dynamic writing style and will grab readers attention and keep them hooked. The author is an experienced Management Consultant who has worked with many household brands. It is packed with facts and figures that will grab media attention and coverage.Women are the most financially attractive target audience, marketing to them will accelerate higher shareholder value. Women buy the weekly shopping, home insurance, household appliances, soft furnishings, holidays and more. CEO's and Marketers need to acknowledge that women really are the Boss when it comes to buying.
