The ultimate question
driving goods profits and true growth
- ISBN: 9781591397830
- Editorial: Harvard Business School Press
- Fecha de la edición: 2006
- Lugar de la edición: Boston. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 25 cm
- Nº Pág.: 211
- Idiomas: Inglés
Papel: Cartoné
33,35 €
30,02 €
Sin Stock. Disponible en 5/6 semanas.
Table of Contents: 1 Bad profits, good profits, and the ultimate question 2 The measure of success 3 How the net promoter score (NPS) can drive growth 4 The enterprise story - measuring what matters 5 Why satisfaction surveys fail 6 The rules of measurement 7 Design winning customer strategies 8 Deliver - building an organization that creates promoters 9 Develop a community of promoters - by listening 10 One goal, one number App. A The linkage between NPS and growth App. B Winners and sinners for selected U.S. and U.K. industries
