The truth about creativity
- ISBN: 9780273723561
- Editorial: Pearson Educación
- Fecha de la edición: 2009
- Lugar de la edición: London. Reino Unido
- Encuadernación: Rústica
- Medidas: 21 cm
- Nº Pág.: 243
- Idiomas: Inglés
Papel: Rústica
29,07 €
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The Truth About Creativity provides a practical and example-laden journey through creativity and its talent-releasing benefits for organisations, teams and individuals. Many of the truths are new perspectives on well-known creativity topics and will teach you how to: capture and use half-thoughts in the workplace; use alternative techniques to brainstorming; realise ideas must get complex before they get profound; succeed with a GBP10 budget; build momentum to take people with you; test the validity of ideas with a 5 minute business plan; recognize the customer isn't always right but listen to them anyway and more.
