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The strategy pathfinder

The strategy pathfinder
core concepts and micro-cases

  • ISBN: 9781405126137
  • Editorial: Blackwell Publishing
  • Lugar de la edición: Oxford. Reino Unido
  • Encuadernación: Rústica
  • Medidas: 25 cm
  • Nº Pág.: 353
  • Idiomas: Inglés

Papel: Rústica
39,37 €
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Resumen

The Strategy Pathfinder" provides today's hard-pressed business students with a new, effective way to learn about business strategy. Built around micro-cases of real-life problems faced by companies and executives, this 'strategy i-pod' helps business students to engage with the kinds of situation they will encounter in their working lives while provoking discussions about key theoretical themes. These cases are drawn from Africa, the Americas, Asia, Europe and Oceania. Designed for use as a stand-alone resource, or with any main textbook, the book's fresh approach provides essential pathways through the 'jungles' of strategic management approaches in a clear and concise format. Pathways discussed include: competitive positioning, corporate character, maverick strategies, crossing borders, and more.

Resumen

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