Logotipo librería Marcial Pons
The Internet trap

The Internet trap
how the digital economy builds monopolies and undermines democracy

  • ISBN: 9780691210209
  • Editorial: Princeton University Press
  • Lugar de la edición: Princeton. Estados Unidos de Norteamérica
  • Encuadernación: Rústica
  • Medidas: 23 cm
  • Nº Pág.: 240
  • Idiomas: Inglés

Papel: Rústica
32,22 € 20,72 €
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Resumen

The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else, and reveals what small players can do to survive in a game that is rigged against them. Challenging some of the most enduring myths of digital life, Matthew Hindman explains why net neutrality alone is no guarantee of an open internet, and demonstrates what it really takes to grow a digital audience in today’s competitive online economy.

Resumen

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