Logotipo librería Marcial Pons
The innovator's hypothesis

The innovator's hypothesis
how cheap experiments are worth more than good ideas

  • ISBN: 9780262528962
  • Editorial: The MIT Press
  • Lugar de la edición: Cambridge (MSS). Estados Unidos de Norteamérica
  • Encuadernación: Rústica
  • Medidas: 22 cm
  • Nº Pág.: 235
  • Idiomas: Inglés

Papel: Rústica
23,05 €
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Resumen

What is the best way for a company to innovate? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator's Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively -- and competitively -- crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations.

Resumen

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