In this history of Parker Brothers, Orbanes reveals how, by adhering to the principles of its founder, a small family business grew into an internationally-known brand, overcame obstacles and forged lasting success. Orbanes draws from company archives, interviews with surviving family members and the records of founder George Parker, to tell a story rich in examples of business acumen. Through anecdotes, Orbanes reveals the 12 business principles that Parker used to found, organize and steer his business through world wars, family tragedy, global competition and more. Game-lovers and business managers alike will learn about the entertaining and often whimsical origins of classic games from Tiddledy Winks to Risk to Monopoly, and how Parker Brothers turned them into lasting cultural icons. INDICE First moves 1883-1897 learning the game 1898-1910 dealing with setbacks 1911-1933 rolling doubles 1934-1952 running up the score 1953-1968 new rule makers 1968-1984 back to go 1984-1991 epilogue 1991-.