Logotipo librería Marcial Pons
The economics of information technology

The economics of information technology
an introduction

  • ISBN: 9780521605212
  • Editorial: Cambridge University Press
  • Lugar de la edición: Cambridge. None
  • Colección: Raffaele Mattioli Lectures
  • Encuadernación: Rústica
  • Medidas: 14 cm
  • Nº Pág.: 112
  • Idiomas: Inglés

Papel: Rústica
20,85 €
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The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas ÍNDICE: Part I. Competition and Market Power: 1. Introduction; 2. Technology and market structure; 3. Intellectual property; 4. The Internet boom; 5. Differentiation of products and prices; 6. Switching costs and lock-in; 7. Supply-side economies of scale; 8. Demand-side economies of scale; 9. Standards; 10. Systems effects; 11. Computer mediated transactions; 12. Summary Hal R. Varian; Part II. Intellectual Property, Competition and Information Technology: 13. Introduction; 14. Patents, trade secrets and copyrights; 15. Differentiation of products and prices; 16. Switching costs and lock-in; 17. Standards and patents; 18. Do we need to reform the patent system? Joseph Farrell and Carl Shapiro.


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