The brains behind great ad campaigns
creative collaboration between copywriters and art directors
- ISBN: 9780742555518
- Editorial: The Rowman & Littlefield
- Fecha de la edición: 2009
- Lugar de la edición: Lanham. Estados Unidos de Norteamérica
- Encuadernación: Rústica
- Medidas: 23 cm
- Nº Pág.: 237
- Idiomas: Inglés
Papel: Rústica
26,15 €
23,54 €
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Packed with quotes from leading creatives "The Brains Behind Great Ad Campaigns" is an engaging window on the creative process and the current role of research, strategy, and media specialists in big idea generation. The authors provide the real-world insight students need, and both for novices and those familiar with the ad industry,illustrate how agencies are adapting to today's media environment. --Janas Sinclair, University of North Carolina This is a remarkably comprehensive account of how advertising ideas, strategies, and campaigns come about. --Edward de Bono, author of Six Thinking Hats
