Logotipo librería Marcial Pons

Telecommunications strategy
cases, theories and applications

  • ISBN: 9780415342384
  • Editorial: Routledge
  • Lugar de la edición: Abingdon. Estados Unidos de Norteamérica
  • Encuadernación: Rústica
  • Medidas: 23 cm
  • Nº Pág.: 318
  • Idiomas: Inglés

Papel: Rústica
45,07 €
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Resumen

The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consumer demands. ÍNDICE 1. Context: Overview of Telecommunications Industry Part 1: Managing Ascent and Decline 2. Strategic Aspects of Ascent and Decline 3. BT 4. AT&T 5. Worldcom Part 2: Convergence and Specialism 6. Strategic Aspects of Convergence and Specialism 7. Vivendi Universal 8. AOL Time/Warner 9. Vodafone Part 3: Protecting Core Markets 10. Strategic Aspects of Protecting Core Markets 11. Telecom Italia 12. Deutche Telekom Part 4: (Mis)managing Industrial Transition 13. Strategic Aspects of (Mis) managing Industrial Transition 14. Cable and Wireless 15. Marconi 16. Conclusions and Review

Resumen

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