Strategic product creation
deliver customer satisfaction from every level of your company
- ISBN: 9780071486552
- Editorial: McGraw-Hill Publishing Co.
- Fecha de la edición: 2007
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 317
- Idiomas: Inglés
Papel: Cartoné
32,95 €
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This work features case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., IBM, and others. It covers both short-and long-term strategies, coupled with suggestions for advanced technology.
