Strategic management
issues and cases
- ISBN: 9781405111812
- Editorial: Blackwell Publishing
- Fecha de la edición: 2004
- Lugar de la edición: Oxford. Reino Unido
- Edición número: 2nd ed
- Encuadernación: Rústica
- Medidas: 25 cm
- Nº Pág.: 247
- Idiomas: Inglés
Papel: Rústica
43,56 €
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. It provides a clear framework for understanding the key issues in corporate strategy, supported by current case examples. The edition has been revised and extended to take account of the latest developments in the field of strategic management. The second edition features: Twelve new cases, new chapters on issues relating to the resource-based view of the firm, innovation, learning, and the "new economy". ÍNDICE 1. What Is Strategic Management. 2. Situational Analysis: The Firm and Its Environment. 3. Strategic Choice. 4. The Resource-Based View Of The Firm. 5. Organization and Strategy. 6. The Management Of Strategic Change. 7. Present and future Issues In Strategic Management
