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Strategic management

Strategic management
competitiveness and globalization. Concepts and cases

  • ISBN: 9781285425177
  • Editorial: Cengage Learning
  • Lugar de la edición: Stamford. Estados Unidos de Norteamérica
  • Edición número: 11th ed.
  • Encuadernación: Cartoné
  • Medidas: 25 cm
  • Nº Pág.: 896
  • Idiomas: Inglés

Papel: Cartoné
85,12 €
Sin Stock. Envío en 3/4 semanas.

Resumen

Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, Eleventh Edition, combines the latest cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. This is the only text that integrates the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. A strong global focus and examples from more than 600 emerging and leading companies place ideas into context within an inviting, practical presentation. A wealth of learning features and more than 30 all-new compelling cases examine a broad range of critical issues confronting managers today. Engaging video cases, CengageNOW(TM) online learning tools, and a complete electronic business library help keep your study current and relevant. STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION provides the solid understanding you need to effectively apply strategic management tools and techniques for increased performance and tomorrow's competitive advantage.

Resumen

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