Joel Saltzman teaches readers how to create "surprising, yet inevitable" solutions, no matter the challenge or task at hand. Easily. Consistently. And economically. "Shake That Brain!" is a collection of creative and inspiring tips and tools for finding solutions in a variety of areas from sales, marketing, and product creation to ethics, innovation, and the bottom line. Backed by powerful and compelling examples from a wide variety of real-life applications, Joel Saltzman delivers energy, edge and lots of fun as he guides readers through a series of proven formulas for creating outstanding solutions, from harnessing the power of opposite thinking to turning your worst ideas into your best ideas ever. Filled with exercises, easy-to-apply formulas, entertaining pop-quizzes, powerful graphics (like innovative credit card designs and "Do Not Disturb" signs), and eye-opening teaching examples from the world of business, technology, advertising, and more, here's a solution-finding guidebook that can be used for succeeding on the job or at home. Joel Saltzman (Los Angeles, CA) is a popular speaker and consultant who teaches people in business to shake that brain! and discover solutions f In 2000, he won a national Audie Award for "Best Educational and Training Audio". He began his career in New York, writing and directing educational films and producing commercials for Young and Rubicam. Moving to Hollywood, he wrote sitcoms for "Perfect Strangers" and "The Robert Guillaume Show".