Sales force desing for strategic advantage
- ISBN: 9781403903051
- Editorial: Palgrave MacMillan
- Fecha de la edición: 2004
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 380
- Idiomas: Inglés
Papel: Cartoné
51,95 €
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This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
