marketing in an Era of competition, change, and crisis
- ISBN: 9780071635592
- Editorial: McGraw-Hill Publishing Co.
- Fecha de la edición: 2010
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 22 cm
- Nº Pág.: 224
- Idiomas: Inglés
Jack Trout's timely follow up to his landmark work, Positioning! Competitiveness is at an all-time high and technology is driving change at exponentially faster and faster rates. Now is the time when marketers must revisit their positioning of products, brands, and organizations to meet the new demands of a transformed economy. Repositioning explains how readers can evolve their original positioning to manage these changes in terms of marketplace perception of their products. Sure to be one of Trout's most important works, the book offers specific advice on how to attack and weaken competitors when and where they are most vulnerable.