Logotipo librería Marcial Pons
Reinventing customer engagement

Reinventing customer engagement
the nex level of digital transformation for banks and insurers

  • ISBN: 9781907794490
  • Editorial: LID Publishing
  • Lugar de la edición: New York. Estados Unidos de Norteamérica
  • Encuadernación: Rústica
  • Medidas: 22 cm
  • Nº Pág.: 247
  • Idiomas: Inglés

Papel: Rústica
28,42 €
Stock en librerías. Envío en 24/48 horas

Resumen

The financial services industry is undergoing huge change, as retail banks, investment banks and insurance companies come of the financial crisis and plan for a better future. This book, written by two of the most important consultants in the industry, provides the latest thinking on financial services and the key factors that will drive success. The authors interview leading executives from a range of financial service companies, to help them determine what business models will create the best revenue streams in the future. In particular, they focus on the importance of putting customers first and creating engaging customer experiences. For anyone working in financial services, this book will be essential reading.

Resumen

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