Logotipo librería Marcial Pons
Myths about doing business in China

Myths about doing business in China

  • ISBN: 9781403944580
  • Editorial: Palgrave MacMillan
  • Lugar de la edición: Basingstoke. None
  • Encuadernación: Cartoné
  • Medidas: 24 cm
  • Nº Pág.: 176
  • Idiomas: Inglés

Papel: Cartoné
52,77 €
Sin Stock. Disponible en 5/6 semanas.


China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully. Contents One Country, 1.3 Billion People The Market Will grow Forever The Market is Easy China is Westernizing The Chinese are Irrationally Xenophobic Guanxi are a Pleasant Sideshow to the Real Business of Business Rules are Rules: Negotiating in China is Like Negotiating Everywhere Else The Mask of Fu Manchu: The Myth of Inscrutability Chinese Business People are all Dishonest Chinese Workers are Poor Quality


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