Logotipo librería Marcial Pons
Museum Marketing and Strategy

Museum Marketing and Strategy
designing missions, building audiences, generating revenue and resources

  • ISBN: 9780787996918
  • Editorial: Jossey-Bass Ltd.
  • Lugar de la edición: Chichester. Reino Unido
  • Edición número: 2nd ed
  • Encuadernación: Cartoné
  • Medidas: 24 cm
  • Nº Pág.: 544
  • Idiomas: Inglés

Papel: Cartoné
68,34 €
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This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. "Museum Marketing and Strategy" examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to: define the exchange process between a museum's offerings and consumer value; differentiate a museum and communicate its unique value in a competitive marketplace; find, create, and retain consumers and convert visitors to members and members to volunteers and donors; plan strategically and maximize marketing's value; achieve financial stability; and develop a consumer-centered museum.


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