Marketing in the public sector
a roadmap for improved performance
- ISBN: 9780131875159
- Editorial: Prentince Hall
- Fecha de la edición: 2006
- Lugar de la edición: New Jersey. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 330
- Idiomas: Inglés
"Professionally, as an academic turned politician, this book - if published a few years earlier - would have made my life much simpler. This book lays out, in detail with concrete examples, how to conduct a grand plan for change. Particularly impressive is the application of different marketing principles along each step of the transition process toward establishing an efficient service-oriented governmental agency." - Somkid Jatusripitak, Ph.D., Deputy Prime Minister and Minister of Commerce, Royal Thai Government. "This book is filled with insights for people who want to communicate effectively about government programs, but it should also be on the bookshelf of any government manager who needs to think creatively about how to improve customer service. Every page contains information and ideas that public-sector leaders can, and should, put in their management tool kits." - Christine O. Gregoire, Governor, Washington State. "Increasingly, public sector managers have been challenged to 'do more with less.' "Marketing in the Public Sector" demonstrates that marketing is not simply another line- item expense, but rather a set of tools that help public servants allocate resources more effectively and efficiently. The book is chock- full of real-world stories of creative marketers working within diverse organizations, all of whom have come to understand that marketing is not simply advertising or persuasion, but rather a mindset." - E. Marla Felcher, Ph.D., Adjunct Lecturer in Public Policy, John F. Kennedy School of Government, Harvard University. "Kotler and Lee are teaching governments to motivate by invitation rather than intimidation. Instead of complaint and reaction, they work to create a culture of contagious cooperation that can replace rulemaking with social consensus. This is a practical manual for un-clogging hearing rooms, cooling tempers, and putting government back on the side of the people who pay for it." - Dave Ross, CBS News Commentator. ""Marketing
