Managing (e)business transformation
a global perspective
- ISBN: 9781403936042
- Editorial: Palgrave MacMillan
- Fecha de la edición: 2004
- Lugar de la edición: Basingstoke. None
- Encuadernación: Rústica
- Medidas: 24 cm
- Nº Pág.: 461
- Idiomas: Español
how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. INDICE Contents PART ONE: E-BUSINESS STRATEGIC MANAGEMENT Business Transformation: An introduction E-Business Strategy Valuing e-Business and Managing Performance PART TWO: E-BUSINESS INFRASTRUCTURE DEVELOPMENT E-Business Infrastructure: The Building Blocks E-Business Infrastructure: Integration, Standards, Security PART THREE: E-BUSINESS PROCESS MANAGEMENT Enterprise Resource Planning Systems Relationship Process Management Supply Chain Management PART FOUR: E-BUSINESS IMPLEMENTATION E-Business Change Management: Effective Implementation of E-Business Strategies E-Business in a Global Context