Innovation management
strategy and implementation using the pentathlon framework
- ISBN: 9781403912602
- Editorial: Palgrave MacMillan
- Fecha de la edición: 2005
- Lugar de la edición: Hampshire. Reino Unido
- Encuadernación: Rústica
- Medidas: 24 cm
- Nº Pág.: 409
- Idiomas: Inglés
Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in both service and manufacturing companies. Contents Preface The Role of Innovation Innovation and Economics Contrasting Services with Manufacturing Developing an Innovation Strategy Ideas: Managing Creativity and Knowledge Prioritization: Selecting and Managing the Portfolio Implementation People, Organization and Innovation Boosting Innovation Performance The Future of Innovation Management Index
