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How to succedd at retail

How to succedd at retail
winning case studies and strategies for retailes and brands

  • ISBN: 9780749455941
  • Editorial: Kogan Page Ltd.
  • Lugar de la edición: London. Reino Unido
  • Encuadernación: Rústica
  • Medidas: 22 cm
  • Nº Pág.: 203
  • Idiomas: Inglés

Papel: Rústica
31,94 €
Sin Stock. Disponible en 5/6 semanas.

Resumen

Who are the world's best retail brands? Is there a formula for success you can learn from? "How to Succeed at Retail" helps you find the key factors that will make you successful. Building on the process introduced in the international bestseller "Retailization", it begins by encouraging you to become 'retail obsessed' and to think strategically, creatively and operationally in a retail context. It then illustrates success in action with 25 winning international case studies that show you some inspirational ways forward. Fast-paced and accessible, it concludes with an operational methodology which can be applied to any and every business. By introducing you to new ideas, winning cases and real tools, "How to Succeed at Retail" will help you to develop and implement an actionable brand vision. An accompanying website provides access to further case studies, strategies, tools and downloads. Featured case studies include: Apple; Assa Abloy; Bose; Courvoisier; Dyson; Easyjet; Gillette; Gooh!; Guiness; Hennes & Mauritz; Holland & Holland; Innocent; Karmaloop; Oliviers & Co; P&G; Peroni; Red Bull; REI; Senseo; Starbucks; Superquinn; Tchibo; Whole Foods Market; Yoyamart; and Zara.

Resumen

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