How to get into advertising
a guide to careers in advertising, media and marketing communications
- ISBN: 9780826457677
- Editorial: The Continuum Publishing Co.
- Fecha de la edición: 2002
- Lugar de la edición: London. None
- Edición número: 2ND ED
- Encuadernación: Rústica
- Medidas: 21 cm
- Nº Pág.: 224
- Idiomas: Inglés
How to Get Into Advertising is the essential guide for anyone considering a career in advertising, media or marketing. The book is packed with information on jobs in account management, planning, media, copywriting, art direction, sales promotion and TV production, and is written in a readable and entertaining style. Contents: 1. Getting started 2. Getting in 3. The business of advertising 4. Account management 5. Account planning 6. The creative team 7. Advertising media 8. New Media 9. Marketing Communications 10. Creative Services 11. Selling Yourself - How to get the job you want 12. Graduate Training and Interviews 13. The right course for you 14. Ask the students 15. The value of work experience 16. Getting their foot in the door 17.Directory Index
