Guinness is Guinness...
the colourful story of a black and white brand
- ISBN: 9781904879282
- Editorial: CYAN COMMUNICATIONS LTD
- Fecha de la edición: 2005
- Lugar de la edición: London. Reino Unido
- Colección: Great brand stories
- Encuadernación: Rústica
- Medidas: 18 cm
- Nº Pág.: 192
- Idiomas: Inglés
Mark Griffiths is a self-confessed adorer of Guinness.The passion he feels can be tasted in every word of this book.This is no company history.Go with the flow and you'll find out about the people and events that have made Guinness the brand ist is today.Guinness has been going strong since 1759,and I can think of every few brands of such longevity.After 250 years ,Guinness continues to inspire loyalty and commitment;and still you feel there is so much more to come. If you're interested in Guinness;if you want to leran lessons from one great brand to shine a light on another:if you want to read a good story...read on.