Logotipo librería Marcial Pons
Guide to management research methods

Guide to management research methods

  • ISBN: 9781405115124
  • Editorial: Blackwell Publishing
  • Lugar de la edición: Oxford. Reino Unido
  • Encuadernación: Rústica
  • Medidas: 23 cm
  • Nº Pág.: 253
  • Idiomas: Inglés

Papel: Rústica
31,97 €
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Resumen

An introductory textbook for all students of organizations. Organizational scientists must be able to conduct reliable research on the basis of empirical field data, and to argue the soundness or validity of their research approach, either as a researcher within a university or research institute, as an organizational consultant, or as a staff member in a profit or non-profit organization. A career as an organizational scientist requires an important range of knowledge and skills. This textbook provides students at undergraduate and MBA levels with a thorough introduction to the research methods they need to be familiar with and how to apply them. A popular course text, it teaches the skills that are essential for planning, conducting and reporting research projects, as well as evaluating others' research. The authors offer a clear overview of the different steps in a research process: from the definition of a research problem to designing and conducting a study. Each chapter corresponds with a specific stage in the research project. Students are then given numerous examples and practical guidelines. Finally, attention is paid to the results of statistical data analyses and their inclusion in the report and presentation of the research project. ÍNDICE: Part I: Planning The Research Project: 1. Introduction 2. Problem Orientation 3. Literature 4. Design And Planning Of The Research Project 5. Research Proposal Part II: Conducting The Research Project: 6. Data Collection Methods 7. Questionnaires And Interviews 8. Data Analysis Part III: Reporting The Research Project: 9. The Research Report 10. Presentation Appendix: Checklist For Evaluating Research Reports Further Reading Case Index

Resumen

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