What price the moral high ground?

ethical dilemmas in competitive environments

Financial disasters - and stories of the greedy bankers who precipitated them - seem to underscore the idea that self-interest will always trump concerns for the greater good. Indeed, this idea is supported by the prevailing theories in both economics and evolutionary biology. But is it valid ...

El gobierno de la empresa

un enfoque alternativo

La obra subraya las limitaciones del modelo financiero de empresa, basado en la continua creación de valor para los accionistas y que ha generado efectos socioeconómicos negativos—recuérdese, por ejemplo, el caso Enron—. Como alternativa, se presenta el modelo stakeholder—también denominado comunitario, pluralista o ...

Corporate governance

In the wake of the recent dramatic series of corporate meltdowns: Enron; Tyco; Adelphia; WorldCom; the timely new edition of this successful text provides students and business professionals with a welcome update of the key issues facing managers, boards of directors, investors, and shareholders. In ...

Revealing the corporation

perspectives on identity, image, reputation, corporate branding, and corporate-level marketing

The new forensics

investigating corporate fraud and the theft of intellectual property

The New Forensics" introduces readers to the world of business forensics, using vignettes, interviews and actual crime reports. It examines cases in which the use of computer forensics led to evidence linking executives to fraud and covers issues such as the theft of trade secrets ...

Cómo hablar en público

y realizar presentaciones profesionales

Curso superior de comunicación y protocolo

Como ser un buen orador

cómo intervenir con éxito ante el público y los medios de comunicación

Selling your business for all it is worth

how to prepare your business for sale and get the best possible price

Illustrated with charts and examples, this text presents practical, essential information on legal, financial and strategic issues for all types of enterprises, however big or small the business INDICE Why are you selling? - what is involved in the sales process? - what is your business worth ...

Viena Capellanes 1873-2003

130 años de historia de una empresa familiar

Una de las doce obras españolas premiadas en los "Gourmand World Cookbook Awards 2004" al "Mejor libro de empresa del mundo". La obra repasa los 130 años de vida de este negocio familiar consagrado a la repostería en Madrid. Todo un álbum de recuerdos plagado ...

Cómo negociar

Cultura de mediación y cambio social

Fraud exposed

What you don't know could cost your company millions

¿Queremos realmente vivir en un mundo así?

Una ética para secretarias y ayudantes de dirección

Moral capitalism

reconciling private interest with the public good

A guide to using the Caux Round Table Principles for Business

And why not?

morality and business

Las comunicaciones en la empresa

normas, redes y servicios

En este libro encontrará reunida toda la información puesta al día sobre las redes de comunicación, sus normas, y los servicios ofertados. En esta segunda edición se han actualizado los contenidos de la primera y se han incorporado dos nuevos capítulos. En ellos se presentan ...

Writing in bullets

the new rules for maximum business communication

This is a style guide in the spirit of Strunk & White's classic Elements of Style, with a contemporary twist: it explains the appropriate use of key words and bulleted phrases in memos, e-mails, formal documents, business meetings, and presentations, with the aim of elevating ...

The concise adair on communication and presntation skills

There are many books on communcation. Few writers, however, share John Adair's wide experience of management and leadership development in both business and military spheres, which adds a rarely found depth and insight to hard-edged practical techniques. John Adair's books have sold hundreds ...