"A lot of us in the auto industry watch and study BMW closely because it does so many things right. Lately, it has made many controversial choices in designs and new products that are testing its track record. David Kiley does an excellent and timely job of exploring what has been right about BMW and asking the right questions about whether it will continue to lead the industry in brand and product focus and excellence. A fascinating read." #Bob Lutz Vice Chairman of General Motors and author of Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time "David Kiley has captured the unique DNA of BMW and presents it in a straightforward and readable manner. He gets at the essence of the BMW brand and what makes it tick." #J. D. "Dave" Power lll Founder, J. D. Power and Associates "David Kiley takes you under the hood at BMW to show why it is one of the most successful automakers in the world. The secret to the company#s success is also the secret to Kiley#s book: an emphasis on quality and attention to detail. Throw in Kiley#s ability to weave together juicy details and intricate stories, and you end up with a fascinating book." #Adam L. Penenberg author of Tragic Indifference and Spooked