Logotipo librería Marcial Pons
Creating value through international strategic

Creating value through international strategic

  • ISBN: 9781403934727
  • Editorial: Palgrave MacMillan
  • Lugar de la edición: Hampshire. Reino Unido
  • Encuadernación: Cartoné
  • Medidas: 23 cm
  • Nº Pág.: 263
  • Idiomas: Inglés

Papel: Cartoné
88,08 €
Stock en librerías. Envío en 24/48 horas

Resumen

Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What are the sources of value creation? How do companies organize themselves and manage the process of international expansion? How does location specificity matter in this process? Creating Value through International Strategy will be of interest to academics and professionals in international business and management.

Resumen

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