The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the ...
The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the ...
"Evaluating Public Relations", now published with the CIPR as part of the "PR in Practice series, advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their ...
"Evaluating Public Relations", now published with the CIPR as part of the "PR in Practice series, advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their ...
"Public Affairs in Practice" explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. This is the first book to examine the methods PA professionals ...
"Public Affairs in Practice" explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. This is the first book to examine the methods PA professionals ...
The power of the media is unquestionable # the impact it can have on public opinion and decision making is quite unique # and knowing how to use it effectively is an essential skill for all public relations practitioners. In this third edition of Effective Media Relations ...
The power of the media is unquestionable # the impact it can have on public opinion and decision making is quite unique # and knowing how to use it effectively is an essential skill for all public relations practitioners. In this third edition of Effective Media Relations ...
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