Libros de

Comunismo de los sentidos

una lectura de Marx

La actividad es concebida por Marx como praxis: puesta en acto, ejercicio y uso individuales de un conjunto de potencialidades o capacidades genéricas. Los individuos viven y se producen a través del uso de una potencia común que no les pertenece, pero de la que ...

Teoría del Arte

Teoría del arte plantea un ajuste conceptual de las categorías de análisis y una nueva delimitación de los aspectos y manifestaciones que configuran en la actualidad la escena artística. Se trata de buscar una correspondencia en el plano teórico con lo que el arte es ...

The Bloomsbury companion to Political Philosophy

The Bloomsbury Companion to Political Philosophy is the definitive guide to contemporary political philosophy. The book covers all the most pressing and important themes and categories in the field - areas that have continued to attract interest historically as well as topics that have emerged more ...

Selected letters. Volume II

(The i Tatti Renaissance Library; 77)

Restos mortales

El infalible comisario Brunetti necesita unas vacaciones. Así se lo ha recomendado su doctora y también insiste en ello su esposa Paola, que finalmente convence a su marido para que se vaya una temporada a una casa familiar en San Erasmo, la isla más grande ...

Creativity and data marketing

a practical guide to data innovation

The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights into ...

Malcolm McDonald on marketing planning

understanding marketing plans and strategy

A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has ...

Mobile marketing

how mobile technology is revolutionizing Marketing, Communications and Advertising

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these ...

Building trust in taxation

The contemporary tax landscape is experiencing a legitimacy crisis caused by macro-economic disturbances in the past decade, as well as numerous revelations in the media such as Swissleaks, Luxleaks and the Panama Papers. This crisis has resulted in people losing trust in their government and ...

Letter of intent in international contracting

Letter of Intent in International Contracting provides readers with a unique point of reference on the legal effects of letter of intent - the document frequently used in international transactions. Firstly, the book takes a fresh look at trade usages in negotiations of international contracts.It ...

Quality and speed in administrative decision-making

tension or balance?

A book series devoted to the common foundations of the European legal systems, the Ius Commune Europaeum series includes comparative legal studies as well as studies on the effect of treaties within national legal systems. All areas of the law are covered. The books are ...

Social selling

techniques to influence buyers and changemakers

As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on ...

The legal risk management handbook

an international guide to protect your business from legal loss

Legal risk covers all areas of business where regulation and the law impact on operations and decisions. From risks arising from contract drafting and management, through to regulators' new focus on conduct, as well as compliance, regulatory and dispute risks, the effective management of legal ...

Neuroscience for leaders

a brain adaptive leadership approach

To behave more productively in complex business situations, we need to understand and alter the inner workings of our brain. With insight from applied neuroscience, behavioural economics and psychology, the brain can be retrained and become our most valuable asset. Neuroscience for Leaders takes a ...

The Cambridge History of Science

Volume 4: Eighteenth-Century Science

This volume offers to general and specialist readers alike the fullest and most complete survey of the development of science in the eighteenth century, exploring the implications of the 'scientific revolution' of the previous century and the major new growth-points, particularly in the experimental sciences ...

Brand protection

in the online world a comprehensive guide

The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and ...

Fundamentals of risk management

understanding, evaluating and implementing effective risk management

Fundamentals of Risk Management, now in its fourth edition, is a comprehensive introduction to commercial and business risk for students and a broad range of risk professionals. Providing extensive coverage of the core frameworks of business continuity planning, enterprise risk management and project risk management ...

Understanding digital marketing

marketing strategies for engaging the digital generation

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to ...

Tactical SEO

the theory and practice of search marketing

Tactical SEO is a practical guide to understanding the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website. It challenges the plethora of technical, process driven and time sensitive best practice SEO guides, and gives readers insights into the big ...

Building digital culture

a practical guide to successful digital transformation

Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world ...