Libros de

The Third Option

Covert Action and American Foreign Policy

Loch Johnson's new book explores the subject of covert action, often referred to as a "Third Option" between America's use of diplomacy and warfare--a shadowy approach to international affairs based on the controversial use of secret propaganda, political activities, economic sabotage, and paramilitary ...

Retail Kaizen

la ciencia de la mejora continua aplicada al arte del retail

Una competencia vital en la organización que tendrá éxito en el presente, y lo mantendrá de manera sostenible, es el aprendizaje continuo. La empresa debe estar orientada hacia la generación de conocimiento y el aprendizaje. Kaizen es un término japonés que significa 'cambio para mejor ...

El nuevo líder extraordinario

convertir buenos directivos en grandes líderes

La capacidad para dirigir es bastante más que un don natural; es una competencia concreta que se puede aprender a través del estudio y la aplicación específica de habilidades y actitudes. El nuevo líder extraordinario, una actualización de El líder extraordinario, incluye nueva información clave ...

Código Penal y legislación complementaria

Por LO 10/1995, de 23 de noviembre, se aprobó el Código Penal, que entró en vigor el 24 de mayo de 1996. Esta edición recoge el texto -concordado y anotado- del Código, con las últimas modifica­ciones llevadas a cabo por las LLOO 4 ...

Marketing metrics

leverage analytics and data to optimize marketing strategies

Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by data, analytics and metrics ...

Gambling on development

why some countries win and others lose

In the last thirty years, the developing world has undergone tremendous changes. Overall, poverty has fallen, people live longer and healthier lives, and economies have been transformed. And yet many countries have simply missed the boat. Why have some countries prospered, while others have failed ...

The future of unions and worker representation

the digital picket line

This book charts the path to revitalisation for trade unions in Australia, the USA, the UK, and Italy. It examines the examples of innovation and digital campaigning that are enabling unions to build new forms of worker power - and overcome decades of declining membership wrought ...

Three liability regimes for artificial intelligence

algorithmic actants, hybrids, crowds

This book proposes three liability regimes to combat the wide responsibility gaps caused by AI systems - vicarious liability for autonomous software agents (actants); enterprise liability for inseparable human-AI interactions (hybrids); and collective fund liability for interconnected AI systems (crowds). Based on information technology studies, the ...

Corporate attribution in private law

Looking at key questions of how companies are held accountable under private law, this book presents a succinct and accessible framework for analysing and answering corporate attribution problems in private law. Corporate attribution is the process by which the acts and states of mind of ...

A constitutionalist approach to the European Convention on Human Rights

the legitimacy of evolutive and static interpretation

This book presents a new constitutional argument for the legitimacy of evolutive interpretation of the ECHR. It constructs a model, in which evolutive and static constitutional principles are balanced with each other. The author argues that there are three possible interpretive approaches in time-sensitive interpretations ...

The making of constitutional democracy

from creation to application of law

This book addresses a palpable, yet widely neglected, tension in legal discourse. In our everyday legal practices - whether taking place in a courtroom, classroom, law firm, or elsewhere - we routinely and unproblematically talk of the activities of creating and applying the law. However, when legal ...

The methodology of constitutional theory

What sort of methods are best suited to understanding constitutional doctrines and practices? Should we look to lawyers and legal methods alone, or should we draw upon other disciplines such as history, sociology, political theory, and moral philosophy? Should we study constitutions in isolation or ...

Criminal and quasi-criminal enforcement mechanisms in Europe

origins, concepts, future

This book looks at the interplay between criminal and other branches of public law pursuing similar objectives (referred to as 'quasi-criminal law'). The need for clarifying the concepts and the interlink between criminal and quasi-criminal enforcement is a topic attracting a lot of discussion and ...

Facilitating cross-border real estate transactions in Europe

an exploration

The acquisition of a plot of land is a complex legal transaction. When a foreign element is added to this transaction, the complexity inevitably increases. In the interest of promoting the proper functioning of the EU internal market, this study investigates how this complexity can ...

Remedies for human rights violations by the European Union

Where EU action affects the legal or factual situation of an individual, guarantees for the affected person's rights must exist. If rights have been violated, a remedy must be provided. This book examines how the EU may be held accountable for violations of human ...

Contract law

Students often find the complex and commercial nature of contract law a real challenge. Contract Law tackles this head-on with problem scenarios and illustrations that reinforce learning and bring the law to life. It equips students with comprehensive knowledge of contract law and gives them ...

La nueva publicidad y su incidencia en la comunicación y los medios

El presente libro La nueva publicidad y su incidencia en la comunicación y los medios es una revisión de la evolución de la comunicación publicitaria y los medios con la finalidad de atender a sus ejes principales de estudio en España. El interés principal es ...

Autoconsumo

El incremento de la demanda de sistemas de generación eléctrica y eficiencia energética ha propiciado la necesidad de introducir este tipo de contenidos en formaciones de profesionales. Ahora se busca que los edificios, además de consumir poca energía, sean capaces de generar parte o toda ...

E3: Cómo diseñar y gestionar experiencias de servicios efectivas y eficientes

E3 es una metodología novedosa que ayuda a ejecutivos y dueños de empresa a diseñar y a gestionar (Experiencias) de clientes, de acuerdo con la propuesta de valor de la compañía (Efectivas) y haciendo un uso adecuado de los recursos que dispone la organización (Eficiente ...

Storytelling

atraer, enseñar y persuadir con una nueva narrativa

Aprender el arte de narrar historias es hoy día una habilidad imprescindible. Pero ¿cómo hacer que tu anécdota llegue al corazón de los demás? Corey Rosen, ganador de un premio Emmy y veterano de The Moth, narra en su libro las mejores técnicas del teatro ...