Libros de

Introduction to the hospitality industry

Hotel and lodging management

an introduction

Hotel and Lodging Management, Second Edition prepares readers to succeed as managers in the hotel and lodging industry, while developing a solid foundation for a long and successful career. This comprehensive resource combines detailed presentations of each department in a hotel or lodging establishment along ...

The mobile multimedia business

requirements and solutions

As the wireless world opens up, this book explores the evolving role of multimedia and UMTS technology in the mobile communications sector. The author draws on his extensive experience in the field to provide an approach that will appeal to academia and industry alike, covering ...

Inside the boardroom

how boards really work and the coming revolution in corparate governance

Distinguished governance experts offer cures for what ails our boards of directors In light of corporate malfeasance in recent years, the governance of corporations has been receiving great attention from regulators, researchers, shareholders, and directors themselves. Based on Richard Leblanc's in-depth five-year study of ...

New trading systems and methods

For more than two decades, futures traders have turned to the classic Trading Systems and Methods for complete information about the latest, most successful indicators, programs, algorithms, and systems. Perry Kaufman, a leading futures expert highly respected for his years of experience in research and ...

Monte Carlo simulation and finance

Monte Carlo methods have been used for decades in physics, engineering, statistics, and other fields. Monte Carlo Simulation and Finance explains the nuts and bolts of this essential technique used to value derivatives and other securities. Author and educator Don McLeish examines this fundamental process ...

Explorando algunos temas de arqueología

La ciencia arqueológica procura entender las conductas humanas a partir del registro material que ellas dejan. El arqueólogo tiene hoy en día diversos modos de aproximarse al estudio de los tiempos pretéritos, pero, al hacerlo, está siempre enfrentando una elección teórica y metodológica. Explorando algunos ...

The public relations handbook for nonprofits

a compehensive and practical guide

Nonprofit organizations must employ effective, professional public relations techniques in order to get the recognition, support and dollars they need to fulfill their missions. The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well ...

Becoming a strategic leader

your role in your organization's enduring success

Today#s organizations face difficult challenges in order to remain competitive#the quickening pace of change, increasing uncertainty, growing ambiguity, and complexity. To meet these challenges, organizations must broaden the scope of leadership responsibility for strategic leadership and engage more people in the process of ...

Brands laid bare

using market research for evidence-based brand management

The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals rather ...

The art of better retail banking

supportable predictions on the future of retail banking

"This new book on retail banking is both readable and innovative. Its analysis is unusually accessible in its style, and the book's conclusions and predictions will be rightly thought provoking. The customer is gaining real power and this new book's insights on the ...

The options course

high profit and low stress trading methods

Well-known options strategist and instructor George Fontanills has updated his time-tested and bestselling book, The Options Course. The new edition improves and expands upon the original to help you avoid some common and costly options mistakes. The systematic, step-by-step approach, covers everything from basic concepts ...

Create your own hedge fund

increase profits and reduce risk with ETFs and options

Investing in fixed income securities

understanding the bond market

Investors who've primarily purchased equity securities in the past have been looking for more secure investment alternatives; namely, fixed income securities. This book demystifies the sometimes daunting fixed income market, through a user-friendly, sophisticated, yet not overly mathematical format. Investing in Fixed Income Securities ...

Risk assessment and decision making in business and industry

a practical guide

Exchange rate regimes

fixed, flexible or something in between?

Innovation management

strategy and implementation using the pentathlon framework

Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the ...

The Global Information Technology Report 2004-2005

efficiency in an increasingly connected world

Capabilities for strategic advantage

leading through technological innovation

In a competitive environment rivals will quickly respond to changes and improvements. This new contribution demonstrates that companies need to have a methodology for developing strategy with regard to future technology. New technology needs to be integrated into a strategic process and companies who are ...

The future of social security policy

women, work and citizens' basic income

The purpose of the book is to critically assess current welfare reform agendas with specific reference to the world of paid work and social security policy from a feminist economics perspective. It has four main themes: * To explore the concept of social security and analysing ...