Business Ethics is an exciting, new, student focused text which provides a comprehensive introduction to all aspects of European business ethics. It is the first business ethics textbook to feature extensive coverage of the highly topical issues of corporate citizenship, globalization and sustainability. The book includes numerous cases, vignettes and examples, providing a well rounded mixture of theory and practical application. INDICE Introduction Part A: Understanding Business Ethics 1 Introducing Business Ethics What is business ethics? Why is business ethics important? Globalization: a new context for business ethics? Sustainability: a new goal for business ethics? Europe: a new perspective for business ethics? Summary: study questions, research exercise Case 1. McEurope: McDonalds faces ethical criticism in Europe 2 Framing Business Ethics: Corporate Responsibility, Stakeholders and Citizenship What is a corporation? Corporate social responsibility Stakeholder theory of the firm Corporate accountability: the firm as a 'political' actor Corporate citizenship Summary: study questions, research exercises Case 2. The 'English Patient': BMW withdraws from Rover Longbridge 3 Evaluating Business Ethics: Normative Ethical Theories Introduction The role of ethical theory Normative ethical theories: a European perspective Traditional ethical theories Contemporary ethical theories Summary: towards a pragmatic use of ethical theory Study questions, research exercise Case 3. A bitter pill: the pharmaceutical industry and affordable AIDS drugs for Southern Africa 4 Making Decisions in Business Ethics: Descriptive Ethical Theories Introduction Models of ethical decision-making Individual influences on ethical decision-making Situational influences on decision-making Summary: study questions, research exercises Case 4. Rogue traders: Scandals in the banking and finance industry 5 Managing Business Ethics: Tools and Techniques of Business Ethics Managment Introduction What is